-November 16, 2021 at 6:00 AM Pacific Time
Back in the summer of 2019, when Lectric eBikes first launched the Lectric XP foldable fat tire electric bike, they entered a crowded market full of new startups. But certain aspects of electric bicycles resonated with consumers and prompted the company to achieve near-immediate success.
Now in just over two years, Levi Conlow and Robby Deziel, the two founders of Lectric eBikes, are celebrating an unprecedented growth rate.
It was just announced today that this is the fastest speed for any American electric bicycle company to reach the 100,000 electric bicycle milestone. It is a record-breaking period for the entire electric bicycle market, but few companies have seen such rapid growth immediately after launch.
Although other major players in the market such as Rad Power Bikes may sell more electric bikes each year, the rapid growth demonstrated by Lectric eBikes is unprecedented for electric bike startups.
A large part of the success of this young brand may be due to its price point and design philosophy. Instead of targeting the high-end market, they left it to thousands of dollar electric bicycles from companies such as Trek, Giant, and Specialized.
Instead, Lectric XP was launched as a folding fat tire electric bicycle priced at US$899. Its price is very reasonable, making it the first electric bicycle for tens of thousands of new riders.
It has never been positioned as the most technologically advanced or designed electric bike, but the bike still offers excellent high-speed performance and a "good enough" design style designed to keep the butt on the seat. No fancy features-just a sturdy (if also a bit heavy) fat-tired bike, which is designed to be easy to use and maintain.
The foldable setting of electric bicycles has also helped attract a market that has not yet widely accepted electric bicycles, and has attracted great attention from communities around RVs, boating, and even light aviation.
Starting in 2019, only 10 prototype electric bicycles were sent to media commentators, and Lectric electric bicycles began word-of-mouth marketing to help the brand's message spread like wildfire. Three weeks later, the company's sales reached the initial $1 million.
Now, just two and a half years after their garage started, the company has sold more than 100,000 electric bicycles and expects to reach the next 100,000 sooner.
As CEO Levi Conlow explained:
"It took 30 months to put 100,000 electric bicycles into circulation. We expect it will take less than 9 months to sell the next 100,000 electric bicycles. What I am most excited about is the one million big Off. This is a bold prediction, but I am really concerned about the snowball effect: every time we ship an electric bike, it will work for us. Our customers are the real catalyst for our development: they bought an electric bike, Falling in love with it, bought another one for their spouse, and then the two riders told their friends about their incredible new ride."
Lectric eBikes inherited the success of the original bicycle, followed by a step-by-step version of the electric bicycle, followed by a completely redesigned version of the electric bicycle called Lectric XP 2.0.
We recently reviewed electric bikes and experienced all the new upgrades first-hand (check out the review video below).
From more flexible tires and wider handlebars to stronger frames and even cargo options, Lectric XP 2.0 extends the performance and practicality of bicycles.
It has a top speed of 28 mph (45 km/h) and now includes suspension and comfort kits to make these miles more comfortable and enjoyable.
With the upgrade, the new higher price is $999-a slight increase from the initial low cost-but Black Friday promotions are currently ongoing throughout the month. Riders can buy this bike for only $949, with a package of accessories such as locks, an upgraded saddle and suspension seat post combination, and higher specification headlights.
As the entire electric bicycle industry continues to show strong growth, and the federal government even considers providing potential tax credits for electric bicycles, these types of success stories may become more common in the next few years.
I just want to say that the adoption rate of electric bicycles clearly shows that the public is accepting this interesting and efficient alternative transportation method.
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Micah Toll is a personal electric car enthusiast, battery nerd, and the author of Amazon's number one best-selling book DIY Lithium Battery, DIY Solar, and the Ultimate DIY Electric Bike Guide.
You can send him a reminder via Micah@electrek.co
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