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Arkansas is now home to yet another high-end bike brand: Time Bicycles.

Yes, and: In May the company released its first gravel bike, the ADHX, which Karklins hopes will appeal to the gravel-crazed U.S. consumer.

Context: He and other investors in Cardinal Cycling Group purchased Time Bicycles from French sporting goods maker Groupe Rossignol in early 2021, which had owned the brand since 2016.

The big picture: Time is money. The global bike market was estimated to be valued at nearly $60 billion in 2021 and is expected to have an annual growth rate of more than 8% through 2030.

The bikes may not be made here, but Arkansas has been carving out a name in the global bike market for years.

Between the lines: Karklins isn't looking to flood the U.S. market with Time bikes.

The intrigue: Karklins described the process of making Time bikes as more precise than mass-produced carbon frames that come from China or Taiwan. He compared the process to wings made by Boeing.

What to watch: Karklins said sales of Time bikes will likely be focused on larger markets first, then eventually middle America.

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